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Cubetastic online dating

Some 22% of online daters have asked someone to help them create or review their profile.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

One-in-five online daters have asked someone else to help them with their profile.

But just as dating app users are at an all-time high, so is the number of people becoming victims of online dating fraud.

One of the most common techniques is to build up trust with the person by messaging for weeks or even months before suddenly having an emergency - the fake person being mugged but their daughter needing urgent surgery, for example - and asking for money.

But then they suddenly need money for rent too, then food, then medical fees, and it can quickly escalate.

Nancy*, a 47-year-old single mother from North Yorkshire was conned out of over £350,000 that way: “I wasn't comfortable, and then I got so far in I couldn't get myself out, and I didn't want to walk away having lost £50,000 or what-have-you, so you keep going in the hope that you're wrong and this person is genuine,” she explained to the BBC.