Start How big is the internet dating market

How big is the internet dating market

In October last year, for example, a video-only dating app named Tickr was launched to allow users to upload videos of up to 30 seconds in length.

However and e Harmony remain by far the biggest ad spenders, accounting for £8.7m and £4.6m of expenditure last year, respectively.

It is followed by (8%), e Harmony (4%) and Tinder (4%).

The Mintel report notes that newer dating brands are introducing alternative formats in order to stand out in a crowded marketplace.

Although rising numbers of people are signing up for dating sites, there remain concerns about the negative aspects of online services.