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Hwang argues that this phenomenon is caused by stereotyping of Asians in Western society.

In movies, television and media, we see this stereotypical representation of Asian women as an objects rather than humans.

Continuously seeing this image in mainstream media has led to the idea of the "Asian fetish". Butterfly, the writer David Henry Hwang, using the term "yellow fever", a pun on the disease of the same name, discusses white men with a "fetish" for (east) Asian women.

Objects, body parts, clothing and people are all things that can be fetishized.

An Asian fetish is distinct from an interracial partnership.

As a result, the white man-Asian woman pairing was the most common form of interracial dating—but because of the women's neutrality, not the men's pronounced preference.

Men don't seem to discriminate based on race when it comes to dating. The study was carried out over two years and was conducted by economists Ray Fisman (lead researcher from Columbia University) and Emir Kamenica (University of Chicago), as well as psychologists Sheena Iyengar (Columbia University) and Itamar Simonson (Stanford University).

In 2007, economist Ray Fisman, in a two-year study he co-authored on dating preferences among Columbia University students, did not find evidence of a general preference among white men for Asian women.